Motlow wins public relations awards

The graphic design elements outside Motlow’s Automation and Robotics Training Center are just one of the PR elements that won them recent awards. (Photo Courtesy of Motlow College)

EDUCATION | Motlow College’s communication team recently won 14 marketing-related awards from the Tennessee College Public Relations Association (TCPRA).

“Our messaging must be worthy of trust, time, and community attention,” said Terri Bryson, vice president of External Affairs. “It is important to stop and hold ourselves accountable to the scrutiny of experts in communication and marketing. Our team pours its heart into creative, accessible, high-quality, motivating storytelling that prompts a clear call to action. So, these awards are more than trophies for us. We deeply value the opinions of experts and the process of peer review. It helps us work with confidence. We want to make a difference in the lives of others. To do that, we must prove we are worthy of their trust. This recognition helps us know we are building the right bridges.”

Knoxville newspaper the Knoxville New Sentinel judged the awards and Motlow competed against all Tennessee colleges and universities including UT and MTSU. They won top honors in banner/outdoor (Motlow robotics display), digital ad series (Motlow 50 Stories ads), overall promotional campaign (Motlow 50th Anniversary), print ad series (Motlow 50 Stories ads), and print advertisement (Motlow Site Selection double spread).

“Our team understands the importance of quality and outcomes measures in the College’s messaging,” said Scott Shasteen, director of Communications. “Motlow has an enormous breadth of programs and services. Each one can change lives and launch great careers. Our mission is to curate and target information to resonate with those in need and inspire action. Cultivating that motivated connection requires creative, engaging, and responsive storytelling.”

Formed in 1975, TCPRA is an alliance of communicators who represent the colleges and universities, public and private, two-year technical schools, technology centers, and community colleges that together define higher education in Tennessee.

“We must reach the right people with the right messaging using the right mediums and do it consistently over time so that we build community trust and nurture prospective student ambitions,” said Davis Seal, director of Operations. “It is a big challenge in a world filled with noise and information clutter.” •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg, Tennessee. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

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