Jack wants you to “Make It Count” in new ad campaign

What have you always wanted to do? Jack Daniel’s wants to know in its new Make It Count campaign. (Art courtesy of Jack Daniel’s Distillery)

Order one of everything on the menu, throw your ringing cell phone in the lake, order a round for the entire bar … what have you always wanted to do?

That’s the question Jack Daniel’s asks in their new Make It Count ad campaign, which launched globally on October 1. The campaign will appear on TV, social media, digital, and print platforms in over 100 countries.

According to a press release, the new campaign is meant to showcase the Lynchburg distillery’s unique view of the world — “to live boldly and with purpose every day, much like Mr. Jack did throughout his own life.”

The 60 second First Timers video highlights a group of Jack Daniel’s drinkers deciding to live boldly and do things they’ve always wanted to do. A production team shot the new video in Kiev, Ukraine over five days while the creative and clients teams watched from an appropriate social distance on Zoom. To watch the video, click here.

The brainchild of creative agency Energy BBDO, the inspiration for the campaign came from a vintage Jack Daniel’s ad that read: Proudly served in fine establishments and questionable joints. It’s a reminder that Jack Daniels is for everyone.

“Relaunching an iconic brand like Jack Daniel’s? We’ve always wanted to do that. It has been a wonderful collaboration with our client partners, and we’re thrilled for what’s to come,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO.

Media agency Spark Foundry will handle the global ad buy. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg, Tennessee. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

5 Things to Do This Weekend

A regional art show and a fall festival in Cowan, a guided day hike at Walls of Jericho, a benefit barn dance in Lynchburg, and live music at Bean’s Creek Winery … yeah there’s a lot to do this weekend from an appropriate social distance. {Photos Provided}

We get it. Everyone grows weary of being stuck inside. As fall approaches, there are lots of outdoor or small venue events happening in southern, middle Tennessee that present an opportunity to safely get out. So mask up, grab the hand sanitizer, stay six feet apart, wash your hands, and enjoy a little socially-distanced fun.

Regional Art Show in Cowan— It’s a real bummer. Due to increasing concerns about COVID-19, the Franklin County Arts Guild made the difficult decision to cancel its annual Arts & Ales fundraisers. No worries though, you can still support local artists with at their Regional Arts Show at the Artisan Depot. The show will run September 17-20 from 12-5 p.m. each day and will feature painting, sculpture, mixed media, photography, jewelry, and more for southern, middle Tennessee artists. For more information, click here.

Fall Heritage Festival in Cowan — Each third weekend in September folks gather in the charming hamlet of Cowan to celebrate life at the foothills of the Cumberland Plateau. It combines the history of the area with live music, and art for a fun kick off to the fall season. This year will feature fireworks, food trucks, art and crafts, arts demonstrations, a composting workshop, live music, and more. Due to COVID-19 restrictions, there won’t be a kid’s zone, beauty pageant, cruise-in, or living history events this year. For more information, vist their website by clicking here.

Hike at Walls of Jericho in Franklin County — Located around 12 miles from Winchester, the Walls of Jericho sits just along the Tennessee Alabama state line. The “walls” refer to the impressive geological feature that forms a large bowl-shaped amphitheater with steep 200-foot sheer rock. Water drains through the wall creating a unique water feature. On Saturday, Alpha Expeditions will lead hikers through this iconic landscape on a day hike begging at 8 a.m. It’s a seven mile hike through some difficult terrain but worth the effort. To reserve your spot, click here.

Barn Dance to Benefit HorsePlay — Looking to a fun, small town night out for a good cause with plenty of social distancing measure baked into the event. Come check out the Swing and Sway for Hors Play Barn Dance in Wiseman Park in Lynchburg on September 19 at 6 p.m. Tullahoma’s South Jackson Street Band will play live music. The event will also feature a live auction, door prize drawing, and concessions. According to event organizers, the dance will practice social distancing protocols and follow CDC guidelines throughout the event. To read out full coverage, click here.

Live Music at Bean’s Creek Winery — Grab your quaranteam and some lawn chairs and enjoy the End of Summer Party at Bean’s Creek Winery in Manchester. Utopia will provide the rump-shaking live music and there will be food trucks. No outside alcohol is allowed but they will service wine slushees and Old She’d beer. The fun starts at 7 p.m. on Saturday. Click here for more details. •

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

5 Things to Do This Weekend

A hike past Adams Falls, an art show on the picturesque Monte Sano Mountain, and a whiskey tasting at a charming Winchester distillery … yeah there are lot of safe, small venue, socially distanced things to do this weekend. {File Photos}

We get it. Everyone grows weary of being stuck inside. As fall approaches, there are lots of outdoor or small venue events happening in southern, middle Tennessee that present an opportunity to safely get out and explore. So mask up, grab the hand sanitizer, stay six feet apart, wash your hands, and enjoy a little socially-distanced fun.

Hike in Tullahoma — Summer is winding down and with the first day of fall right around the corner, locals better grab all those opportunities to explore outside. On Sunday, you can explore the Short Springs, Adam Falls area with Tennessee State Naturalist Randy Hedgepath. The guided 2.5 mile hike will begin and end at the parking lot on Short Springs Road. Hikers will enjoy the moderate Adam’s Falls Trail past Machine Falls while enjoying gorgeous flora and fauna of the South Cumberland along the way. This hike will be limited to 12 people and you can sign up by calling 931-455-1121. Masks are recommended. For more information, click here.

Antique Tractor Show in Eagleville — If you are heading to the Moore County versus Forrest game on Friday anyways and you happen to have a little man who is all about tractors, leave a little early and stop by the Pioneer Days Antique Tractor Show on the way. Hosted by the Tennessee Valley Pioneer Power Association, and features lots of makes and models of antique tractors, trucks, cars, lawn tractors, and other gas powered engines. The free event takes place on Friday and Saturday. For more information, click here.

Art Show in Huntsville — It’s been an end of summer tradition on Monte Sano Mountain for two decades, and it will happen in 2020 with a few social distancing measure in place to keep everyone safe. The Monte Sano Art Festival kicks off on Saturday at 9 a.m. and will feature over 100 local and regional artists as well as area food trucks. Attendees must wear a mask. For more information, click here.

Whiskey Tasting in Winchester — There’s a charming little distillery located right off the historic Winchester Square call Branchwater. Master Distiller Bud Kelley makes some fabulous (and potent) southern, middle moonshine there. On Thursday, they’ll host a Ladies Night. Local gals are invited to come from 3-7 p.m. and taste some of what they have to offer including their new frozen drinks. For more information, click here.

Food Trucks at Beans Creek Winery — A local winery is great. A local winery with a food truck is outstanding. On Saturday Mark’s Specialty Seafood will return to Bean’s Creek Winery in Manchester for both lunch and dinner. Enjoy a refreshing wine slushy as well as seafood favorites like fried scallops, conch fritters, lobster roll, catfish fingers, and more. For more information, click here.

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Even with social distance precautions, charm unchanged at Miss Mary Bobo’s Restaurant

Miss Mary Bobo’s Restaurant sits inside a historic Greek Revival home that originates back to a time before even the distillery existed. It’s dining with a slice of southern culture served with a side of local history.
Miss Mary Bobo’s Restaurant sits inside a historic Greek Revival home that originates back to a time before even the distillery existed. It’s dining with a slice of southern culture served with a side of local history. {Lynchburg Times Photo}

Written by Tabitha Evans Moore | Editor & Publisher

In ordinary times, lunch at Miss Mary Bobo’s Restaurant in Lynchburg isn’t just a meal … it’s a slice of southern culture served with a side of local history. Diners pass heaping platters of Lynchburg favorites around large tables, family-style, as local hostesses regale with tales about Jack Daniel, the Motlow family, and Miss Mary Bobo herself.

In March, the local restaurant closed it’s doors along with public tours at the distillery and the Lynchburg Hardware and General Store due to the COVID-19 global pandemic. Ever mindful of not only its local but also global interest, Jack Daniel’s parent company, Brown-Forman, decided to shut down the marketing side of the distillery while continuing to make whiskey in the hollow — but with a few extra precautions.

In July, Miss Mary Bobo’s re-opened but with some social distanced changes to make sure everyone – from its local staff to its guest from Lynchburg Tennessee, the U.S., and around world – stayed safe. You’ll get your temperature checked at the door. Masks are available for anyone that doesn’t already have one and hand sanitizer is at the ready. The long, family style tables are gone, replaced by smaller, antique tables and chair. Seating is a bit more limited, so you’ll probably want to make a reservation.

Today things are a little different … but just as charming.

A slice of local history

Miss Mary Bobo’s exists as one part restaurant and one part museum of Jack Daniel’s storied history in the community. Framed copies of Arnold Worldwide’s famous Postcard from Lynchburg ad campaign grace multiple walls along with historic photos. It’s one of the longest-running advertising campaigns in history featuring both local characters like Mayor Bonnie Lewis and famous faces like Frank Sinatra and Queen Victoria.

Even the restaurant itself is a slice of local history, as it existed well before Jack Daniel licensed his now famous distillery in the hollow in 1866. Originally built in 1820 around a natural spring that still exists on the property, the two story Greek Revival building possesses a certain unmistakable charm.

Miss Mary, her husband, and two children bought the home from the Salmon family in early 1900 and turned the unused bedrooms into rooms for rent. One of her most famous (and most frequent) boarders was Tom Motlow, Lem Motlow’s younger brother and the founder of Farmer’s Bank. He boarded at Miss Mary’s for more than 40 years until he died at the age of 96.

Miss Mary continued to host boarders until 1970 and continued to oversee the kitchen right up until her death in June 1983 just one month shy of her 102 birthday. Jack Daniel’s Distillery bought the house soon after and re-opened it as a public restaurant in May 1984.

Southern charm and social distancing

So what’s it’s like to eat at Miss Mary Bobo’s without storytellers at the head of each table. We decided to grab a reader, Jill Estfon, the winner of our Lunch with the Editor contest and find out.

For the time being, guests dine at smaller, more intimate tables spaced further apart. Instead of family-style presentation, one of Miss Mary’s scholarships students serves each table. If you aren’t familiar, the restaurant boasts a long history of supporting Moore County students. Each scholarship student is a MCHS graduate attending Motlow State Community College while Jack Daniel’s provides the work experience, books, and labs fees.

The service is friendly, attentive, and completely unobtrusive. Servers wear masks for guests protection. The tables, each adorned with fresh flowers grown by Miss Mary’s Bobo’s manager Debbie Baxter, still feel like Sunday morning.

During our visit, Jill and I were seated in the far left corner of the Evans Room. It didn’t take us long to strike up a conversation with Chris visiting from Salt Lake City across the room. It seems whether hostesses are seated at the head of the table or not the restaurant still inspires meeting and mingling … even at a distance.

“I love the pace and the ability to just sit and enjoy a meal,” he said.

A taste of Lynchburg

Though the menu changes often, crispy, southern-style fried chicken is often on it. Diners choose from a meat, and two or three sides. All meals come with bread and iced tea. {Photo Credit: Laura Zimbrick for Miss Mary Bobo’s}

Miss Mary’s menu changes frequently and features two meats, five sides to choose from, fresh-baked bread, and iced tea. Dessert is optional. All meals are created by a culinary team headed by Jack Daniel’s great great-grand nephew, Chris Dickey. Entrees include items like Boarding House Meatloaf, Southern Fried Chicken, Chicken Pastry, Fried Catfish, and Country-Style BBQ Ribs. On our visit, Jill enjoyed the meatloaf while I dug into the fried chicken.

“The meatloaf tastes super moist with a tangy, spicy bit of heat,” Jill said.

You can get a taste of our famous local product at the distillery. You can also get a southern-inspired taste at Miss Mary Bobo’s. The Lynchburg Candied Apples made with a touch a Jack Daniel’s Tennessee Whiskey is a must if you want the full Lynchburg experience.

Other sides include seasoned greens, fried okra, broccoli rice casserole, macaroni and cheese, mashed potatoes and, of course, every meal is served with a fresh-baked biscuit or cornbread.

Our Lunch with Editor winner, Jill Estfon, raved about Miss Mary Bobo’s fudge pie recipe. “This is on par with what my grandmother made,” she said. {Lynchburg Times Photo}

For dessert, Jill and I both enjoyed the Fudge Pie topped with homemade whipped cream.

“My grandmother set a high bar,” Jill said. “This fudge pie is on par with what my grandmother, Elizabeth Smith, used to make.”

Other featured desserts include chess, pecan, oatmeal, or buttermilk pies.

Miss Mary Bobo’s Restaurant is located just off the historic Lynchburg Square at 295 Main Street. Seatings are generally available every 15 minutes from 11 a.m. to 2 p.m. Monday through Saturday but reservations are highly recommended and can be made at 931-759-7394.

They also boast an impressive gift shop perfect for a little early Christmas shopping. For more information, check out their Facebook page or visit the Jack Daniel’s website. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Jack Daniel’s, Eric Church collaborate on new limited-edition bottle

Each bottle of the new Eric Church Single Barrel Select gets a specially designed black and gold embossed label featuring Eric Church’s “Double Down” eagle. {Photo Courtesy of Jack Daniel’s Distillery}

LYNCHBURG — As everyone in Moore County knows, all the best whiskey is made on the top floor of a local rickhouse. The swings in temperature – warmer in the summer and colder in the winters – create barrels with more complex tasting profiles and a little extra something that’s hard to define.

Last year, Jack Daniel Master Distiller Jeff Arnett, Assistant Master Distiller Chris Fletcher, country music star Eric Church, and a small group of friends met in the top floor of the Coy Hill warehouse with a special project in mind. As Arnett pulled samples from barrels he had a hunch about, Church considered each pour thoughtfully. The result is the new limited-edition Eric Church Single Barrel bottle.

According to Church, his grandfather inspired his love of Old No. 7 but what started with a fondness for the charcoal-mellowed Tennessee whiskey soon evolved into a love of the spirit of Lynchburg.

“My love for Jack Daniel’s is for the whiskey but it’s also about a can-do, small town attitude, where community, loyalty and hard work are the qualities the crafters of this American icon hang their hats,” said Eric Church.

Independent spirit in a glass

Had they lived at the same time and in the same place, Jasper Newton Daniel and Eric Church would have likely been friends. Both exude southern grit: honesty, realness, a passion for their path, and fierce independence.

At 94 proof, the new bottle’s a perfect sipping whiskey. It boasts aromas of vanilla and caramel with that signature charred oak heat. Like most barrels pulled from the top floor, the whiskey is complex and full.

“This special whiskey is reflective of Eric himself – bold, rich in character, forward and something that can be enjoyed by those with a taste for a well-rounded whiskey and a unique and memorable sipping experience,” Master Distiller Jeff Arnett added.

Jack Daniel’s Eric Church Single Barrel Tennessee Whiskey is now available in southern, middle Tennessee liquor stores as well as the White Rabbit Bottle Shop inside the Jack Daniel’s Distillery Visitor’s Center. •

{The Lynchburg Times is the only independently owned and operated newspaper in Moore County … covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, the Lynchburg Music Fest, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Distillery resumes tastings in Lynchburg

Master Distiller Jeff Arnett walks visitors through recognizing a whiskey’s color at a recent tasting. Tastings resumed at the distillery on July 27 but with limited capacity. {Photo Courtesy of Jack Daniel’s Distillery}

On Monday, via their corporate website, Jack Daniel’s Distillery’s Visitor’s Center announced that they planned to resume the Jack Daniel tasting experience effective immediately … but with some social distancing measures. The tasting experience is available seven days a week and will be limited to 10 individuals per tasting. Masks are required.

Miss Mary Bobo’s is now open from Monday through Saturday from 11 a.m. to 2 p.m. Guests will dine at smaller tables and reservations are required. But you’ll still get amazing southern food with a side of local history.

The Visitor’s Center re-opened on July 1 for self-guided access. The White Rabbit Bottle Shop is also now open Thursday through Monday from 9 a.m. to 4:30 p.m. The lower level of Lyncburg Hardware & General Store is also re-opened with limited capacity and all customers are required to wear masks.

On March 16, Jack Daniel closed all tours due to COVID-19 concerns. Tours remain unavailable. For more information, call 888-551-5225 or visit their website by clicking here. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

5 Things to Do This Weekend

FridayFight Like a Girl Benefit for Breast Cancer at Twin Creeks Marina: Four female country music artist will play at Twin Creeks’ open air event center, The Honeysuckle, on Friday to perform for a good cause. Trick Pony’s Heidi Newfield, Anita Cochran, Suzanne Alexander, and Jamie O’Neal will play from 7-10 p.m. at the Fight Like a Girl Concert to benefit the Love Anchors Breast Cancer Fund. There will be limited seating due to social distancing. To get yours, click here. Doors will open at 5 p.m. For more information visit the event’s Facebook page.

FridayWaterfall Photography Class at Old Stone Fort:  Photographers love to take pics of waterfalls, but it’s a little more complicated than point and shoot. On July 10, David Duplessis of Tennessee Photographers will host an All Day Outdoor Waterfall Photography Class at Old Fort State Park in Manchester. Students should bring a DSLR camera, lenses, a tripod with shutter release, and wear clothing they don’t mind getting wet. There will be a small amount of hiking and since the class does not provide lunch or water, students should plan to bring their own. To learn more, click here.

FridayRolling Stones Havana Moon at Montana: In May 2016, the Rolling Stones played a historic concert in front of over 500,000 Cubans. It marked the first time a foreign rock band played an open-air concert in Cuba to a crowd that size. Director Paul Dugdale had the foresight to produce a concert film around it. That film, The Rolling Stone: Havana Moon, will play on Friday at the Montana Drive In. See our complete coverage here.

FridayNight Hike to Stone Door: Hiking to Stone Door at South Cumberland State Park is always fun but a guided night hike under a new moon is sure to be special. Ranger Spencer will guide this two mile hike through the beautiful Savage Gulf area. This hike is limited to the first 10 people to register and is $10 per person. Please meet the ranger at the Stone Door Station about 15 minutes before the start of the hike to check in. To register, click here.

SaturdayQuarantine Chameleon opening at Tullahoma Art Center: The COVID-19 quarantine has brought out a lot of unique expressions. On Saturday, local artist Joy Snead will open her Quarantine Chamelon show at the Tullahoma Art Center. The self-taught artist will show her works inspired by her time at home during the global pandemic. The opening takes place from 12-2 p.m. at the TAC located at 401 South Jackson Street. Click here for more details.

SundayBeginners Cookie Class at Promise Manor: Tullahoma-based small business Sami Kay’s Cookies will host a Beginner’s Cookie Class on Sunday at Promise Manor from 1-4 p.m. Students will learn tips, tricks, and secret to creating gorgeous iced cookies with a summer theme. To register for the event, click here.

Dickel releases Bottled in Bond 2.0

{Editor’s Note: Since we are the unofficial whiskey capital of the South, each #WhiskeyWednesday we bring you headlines from not only Jack Daniel Distillery but also other distilleries in both southern, middle Tennessee and around the state. Cheers!}

George Dickel Master Distiller Nicole Austin handpicked both sets of barrels used for her Bottled in Bond iteration. The new release recently hit liquor stores and is selling fast. {Photo Courtesy of George Dickel}

TULLAHOMA — Cascade Hollow is a magical place. Moderate temps 365 days a year lead to a slow, steady mellowing process that ages their George Dickel whiskey just right.

Last year, George Dickel Master Distiller Nicole Austin explored their local rickhouses looking for forgotten treasure and hit pay dirt. She happened upon a long-forgotten batch of 13-year-old stock, all distilled in a single season. This just happens to be the very same requirement of the Bottled in Bond Act of 1897. Once she tasted these 2005 barrels, the whiskey immediately stood out. The folks at Whisky Advocate Magazine seem to agree. George Dickel’s first Bottled in Bond was number one on the 2019 Top 20 Whiskies of the Year.

Now, Austin’s at it again with a second Bottled in Bond that consumers are snapping off the shelves. This time, it’s an 11 year old whiskey that’s 84 percent corn, eight percent rye and eight percent malt. It’s a bit younger than the first Bottled in Bond but identical in meeting the strict definition of a bottled in bond whiskey: 100 percent pure whiskey produced at a single distillery during one distilling session that at least four years old and 100 proof.

This iteration pours dark honey colored and enjoys notes of pecan and apple and a distinct nuttiness. It’s warm but with very little bite. In fact, served neat with a single ice cube brings out the maple, caramel, and oak.

And at it’s $40 price point, it’s a heck of a southern, middle Tennessee whiskey buy … if you can find it. To learn more, visit the George Dickel website by clicking here. •

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, the Lynchburg Music Fest, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

7 Things To Do July 4 Weekend

All Weekend — Going to the drive in is as American as baseball or apple pie. Southern, middle Tennessee is lucky to have one of our very own located in Estill Springs. The Montana Drive In will show a couple of vintage flicks this weekend that are perfect for a little socially distanced fun. They’ll play Gremlins (1984, PG), Batman (1989, PG-13), Curse of la Llorona (2019, R), Nightmare on Elm Street (1984, R), The Jungle Book (2016, G), and Star Wars: The Force Awakens (2015, PG-13) this weekend. Click here for showtimes.

Friday — Oh hello grandmother … kick off July 4th weekend with the musical styling and overall entertaining DJ Dusty D at Hard Dock Cafe at Tims Ford Marina from 5:30-8:30 p.m.. He’s a local fourth grade school teacher and Jack Daniel’s tour guide who also spins a few mean tunes. You’ll have a good time … we promise.

Friday — A July 4th weekend shrimp boil? Yes please. The Mercantile Cafe offers a Friday night shrimp boil each first Friday of the month and in July that lines right up with the July 4th holiday. The Shrimp Boil starts at 5 p.m. and ends at 8 p.m. and take out is available. Click here for more info.

Friday — The River Bistro is one of the hidden gems in the southern, middle Tennessee dining scene. Nestled in quaint downtown Normandy, they offer seafood, pasta, steaks, as well as a meat and three lunch menu. On Friday night, they’ll host live music by Rosenthal + Fox. Seating is limited due to social distancing and reservations are highly recommend. Click here for more details.

Saturday — Pssst. Come here and we’ll tell you a secret. A certain Moore County resident throws a huge Independence Day bash each year complete with fireworks. Though it’s a private event, the fireworks rival anything that a surrounding county puts on. You can view them from anywhere near the intersection of Highway 129 and Highway 55 on Saturday starting around sundown.

Saturday — There may not be a Frontier Days celebration this year but one Moore County tradition lives on. The Metro Volunteer Firefighters will be on the Lynchburg Square on Saturday with their famous roasted corn from 10 a.m. to 2 p.m. They will offer corn for a donation and all proceeds will go to Moore County-based non-profits.

Saturday — July 4th and fireworks go hand-in-hand. Drafts and Watercrafts Restaurant at Twin Creeks will host their annual Light Over the Lake event on Saturday at 9 p.m. Seats at the restaurant will be available via reservation only. Call 931-201-5516 to reserve your spot. Even if you don’t snag a spot, the fireworks will be visible at both the Dry Creek Boat Ramp and the Winchester Bass Club area. Click here for more information.

{The Lynchburg Times is the only independently owned and operated newspaper in Moore County … covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, the Lynchburg Musict Fest, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Swiss Pantry donut Saturday

BELVIDERE — It only happens the first and third Saturday of each month … and it is absolutely worth the 30 minute drive to Franklin County. The Swiss Pantry plans another Donut Saturday for Saturday, July 4.

Swiss Pantry maple donut
Swiss Pantry maple donuts are a southern, middle Tennessee tradition. {Photo Provided}

It’s a culinary event with an interesting history. An area family named the Millers owns the The Swiss Pantry. They are direct descendants of Jacob Hostetler, who immigrated to America in 1738 from the Schwarzenburg area of Switzerland. In 1987, the Millers moved to Belvidere from Virginia and discovered Belvidere’s rich Swiss and Mennonite heritage living among common Mennonite names such as Leichty, Zimmerman, Zauggs, and others. That’s when they decided to open a local bakery that blended their Swiss heritage with their new southern home.

They offer a wide variety homemade baked goods, soups, and pastas– many that are gluten free and/or sugar free. They also offer local honey, locally-produced beef, organic chicken, locally roasted coffee, Falls Mill products, and fresh Sunrise Dairy milke.

On Monday’s and Thursdays they make southern-style fried pies in nine different flavors. But it’s on Donut Saturdays that they really shine combining a favorite weekend breakfast food with southern, middle Tennessee foody tradition. They make vanilla, maple, and chocolate glazed donuts that are just (chef’s kiss) divine.

You can pre-order by calling 931-962-0567. They are $8.19 a dozen and flavors can be mixed and matched. Pre-ordering is definitely recommend because they often run out but they accept pre-order via phone only. The Swiss Pantry is located at 10026 David Crockett Parkway in Belvidere on Highway 64 between Huntland and Winchester. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}