Jack Daniel hosts virtual music festival to benefit musicians affected by COVID-19

Alabama Shakes lead singer Brittany Howard (left), singer, songwiter Nathaniel Rateliff (top right), and California indie band Cold War Kids (bottom right) will headline Jack Daniel’s Distillery virtual music festival this Friday and Saturday to support musicians affected by COVID-19. {Photos Provided}

Our local product and live music have a storied history together. From Frank Sinatra’s professed love of Old No. 7 to the recent release of the limited edition Eric Church Single Barrel Bottle … where you find great music, you’ll usually find a bottle of Jack.

Live musicians like the ones we flock to see on Lower Broadway or at Bonnaroo … well, they are struggling. Festival cancellations and music venue closings have upended their livelihoods.

Enter Jack Daniel’s Distillery … together with Crash the Couch, they are raising funds for the Sweet Relief COVID-19 Musicians Fund. On this coming Friday and Saturday (August 14 and 15), Brittany Howard, Nathaniel Rateliff, and Cold War Kids will headline the two-day, online festival on Jack Daniel’s YouTube channel.

Denver-based singer, songwriter Rateliff and California indie rock band the Cold War Kids will headline Friday night along with opening acts like Tank and the Bangas, Hiss Golden Messenger, the Suffers, and Goldlink. Alabama Shakes lead vocalist Brittany Howard will headline night two along with Black Pumas, Brandy Clark, Houndmouth, Durand Jones, and Yola. All performances will be filmed from the artist’s homes all around the country. There performance will be interspersed with live cocktail demonstrations.

So login, make a donation, and raise a glass. •

{The Lynchburg Times is an independently owned, community newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Distillery resumes tastings in Lynchburg

Master Distiller Jeff Arnett walks visitors through recognizing a whiskey’s color at a recent tasting. Tastings resumed at the distillery on July 27 but with limited capacity. {Photo Courtesy of Jack Daniel’s Distillery}

On Monday, via their corporate website, Jack Daniel’s Distillery’s Visitor’s Center announced that they planned to resume the Jack Daniel tasting experience effective immediately … but with some social distancing measures. The tasting experience is available seven days a week and will be limited to 10 individuals per tasting. Masks are required.

Miss Mary Bobo’s is now open from Monday through Saturday from 11 a.m. to 2 p.m. Guests will dine at smaller tables and reservations are required. But you’ll still get amazing southern food with a side of local history.

The Visitor’s Center re-opened on July 1 for self-guided access. The White Rabbit Bottle Shop is also now open Thursday through Monday from 9 a.m. to 4:30 p.m. The lower level of Lyncburg Hardware & General Store is also re-opened with limited capacity and all customers are required to wear masks.

On March 16, Jack Daniel closed all tours due to COVID-19 concerns. Tours remain unavailable. For more information, call 888-551-5225 or visit their website by clicking here. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

New Motörhead biopic sure to feature Jack Daniel’s

{Editor’s Note: Since we are the unofficial whiskey capital of the South. Each #WhiskeyWednesday we bring you headlines from not only Jack Daniel’s Distillery but also other distilleries in both southern, middle Tennessee and around the state. Cheers!}

Lemmy of Motörhead poses with a bottle of local product for a publicity picture. Hollywood is working on a biopic of the iconic rockers life that’s sure to feature a bottle of Jack. {Photo Provided}

Product placement anyone? A film about an iconic rock star is coming to screens soon and it’s sure to feature his preferred whiskey … Jack Daniel’s.

Musician biopics are all the rage. First, we learned about Freddie Mercury and Queen in Bohemian Rhapsody and then Elton John’s life inspired Rocketman. Now, Ian “Lemmy” Kilmster and Motörhead are up next and of course, it will feature a scene with Lemmy drinking his fave cocktail, a Jack and Coke.

The film’s director, Greg Olliver, says he plans to use the myths surrounding Lemmy to tell his story and one of those involves his love of our local product. Reportedly one scene will involve Lemmy famously drinking Jack Daniel for breakfast.

The English singer, songwriter and bass player died on December 28, 2015 at age 70. His death happened just days after being diagnosed with cancer.

Lemmy so loved Jack Daniel that after his death their was a change.org petition that garnered nearly 50,000 signatures asking that the official name of a Jack and Coke be changed to the Lemmy. The distillery also loved his right back. In 2016, Jack Daniel’s introduced a special single-barrel whiskey in honor of Motörhead. It enjoyed an extremely limited 288 bottle run.

Oliver also directed the 2010 documentary titled, Lemmy. His new biopic is set to go into production next year, and no release date is yet set. The lead role is also yet to be cast. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Birthday Bourbon: BF offers bottle to celebrate founder

{Editor’s Note: Since we are the unofficial whiskey capital of the South. Each #WhiskeyWednesday we bring you headlines from not only Jack Daniel’s Distillery but also other distilleries in both southern, middle Tennessee and around the state. Cheers!}

Brown-Forman will celebrate founder with special Birthday Bourbon. {Photo Provided}

In 1870 and with $5,500 in saved and borrowed money, George Gavin Brown and his brothers started the company that would one day own Lynchburg’s Jack Daniel’s Distillery. They sold whiskey in glass bottles to ensure freshness – an innovation at the time – as Old Forester Kentucky Straight Bourbon Whisky became their flagship brand.

In September, Brown-Forman will release the limited edition, vintage-dated Gavin Brown Birthday Bourbon to mark the company’s 150th year.

The 2020 Birthday Bourbon will be bottled at 98 proof and is made up of 95 barrels, aged 10 years and barreled on June 5, 2010. After showing exceptionally unique character during a tasting panel, the 10-year-old barrels were chosen specifically for this year’s Birthday Bourbon. The full allotment of product represents one day’s production of Old Forester, according to a press release.

“Founded by my great-great grandfather, Old Forester the only bourbon brand with an uninterrupted ­150-year history, sold by the same family company before, during and after Prohibition,” said Old Forester President Campbell Brown. “Birthday Bourbon is the perfect way to celebrate his birthday and this milestone year makes it even more special. Its annual release has become something that bourbon lovers anticipate, and we really believe that the 2020 version is one of our best yet.”

The 2020 Old Forester Birthday Bourbon will be offered on an extremely limited basis. Click here to find out how to purchase a bottle. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Jack Daniel cancels 2020 Barbecue

The 2019 Jack winners Clark Crew BBQ will hold the title for one more year. Distillery officials announced today that the 2020 Jack Daniel World Invitational Barbecue is cancelled due to COVID-19 concerns. {Photo Provided}

LYNCHBURG — On Tuesday, Jack Daniel’s Distillery cancelled the 2020 Jack Daniel World Invitational Barbecue due to COVID-19 concerns.

“After much careful thought and consideration, we’ve made the tough decision to cancel this year’s competition,” they stated through a social media post. “The health, safety and well-being of our competitors and attendees is our highest priority, and in accordance with current guidelines as well as a desire to maintain The Jack’s status as the premiere competitive BBQ event, we believe this is just the right thing to do.”   

On Tuesday, the distillery also stated their commitment to hosting an event in 2021.   

 “We so appreciate the competitors, our attendees, our community and all those who come out every year to support this event,” they continued. “We share the disappointment, too, but hope everyone will mark their calendars for October 8-9, 2021, because there will be smoke back again in the Hollow.” •

{The Lynchburg Times is the only independently owned and operated newspaper in Moore County … covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, the Lynchburg Music Fest, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Jack re-opens Visitors Center but no tours yet

According to Jack Daniel’s officials, the Visitor Center, White Rabbit Bottle Shop, and Lynchburg Hardware and General Store have “soft” opened but the distillery isn’t yet offering tours or tastings. Miss Mary Bobo’s will also remain closed for now. {Photo Provided}

You may or may not have noticed this week that the Lynchburg Hardware and General Store on the square has re-opened with social distancing in mind. Signs are posted stating that folks should stand “two barrels apart” and that the maximum capacity for shoppers inside at one time is 20 people.

According to distillery officials, Jack Daniel’s plans to “soft open” some facilities but will not re-open to tours and tastings just yet. The Jack Daniel Visitor Center, White Rabbit Bottle Shop, and Lynchburg Hardware and General Store are all open to the public. Miss Mary Bobo’s Restaurant will remained closed until tours resume.

“Clearly, the health and safety of our employees and visitors is our primary concern.  There are a number of steps that have been taken to ensure a safe visit for our friends including limiting the number of people in the facilities at one time, increased sanitation efforts to meet and exceed safety guidelines, and other activities,” one official told us. •

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Brown-Forman sells off three whiskey brands

{Editor’s Note: Since we are the unofficial whiskey capital of the South. Each #WhiskeyWednesday we bring you headlines from not only Jack Daniel’s Distillery but also other distilleries in both southern, middle Tennessee and around the state. Cheers!}

Early Times, Canadian Mist, and Collingwood are no longer part of the Brown-Forman family of brands. {File Photo}

LOUISVILLE, Ky. — Brown-Forman, the parent company of Jack Daniel’s Distillery, announced this week that it is selling three whiskey brands – Early Times, Canadian Mist and Collingwood – to Sazerac Company.

One hundred and sixty year old Early Times was the first brand ever purchased by Brown-Forman in 1923. Brown-Forman acquired Jack Daniel’s from the Motlow family in 1956. Canadian Mist joined their portfolio in 1971 and made history as the first BF product line made outside the U.S. Collingwood is a artisanal whiskey also produced in Canada.

“Early Times and Canadian Mist have been valued brands in our portfolio for many years, and they each have played significant roles in our company’s history,” said Brown-Forman President and CEO Lawson Whiting. “We are thankful to all the people who have distilled, bottled, shipped, marketed, and distributed these brands with care over the years.”

Brown-Forman said the decision to sell the brands came from a desire to focus on their premium brands as a means towards ensuring long-term growth. In the companies latest earnings report last week, net sales of premium bourbons grew 21 percent led by Woodford Reserve and Old Forester. All other whiskeys, including Jack Daniel’s, grew around nine percent.

Sazerac is a family-owned, private distillery with operations in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. •

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Nearest Green and Jack Daniel distilleries announce diversity partnership

In this historic photo, Nathan “Nearest” Green’s son, George, sits next to Jack Daniel at the Lynchburg Distillery. The two companies have partnered to ensure diversity in American whiskey making moving forward. {Historic Photo}

In an unprecedented move, two famous distilleries with Lynchburg roots have joined forces to increase diversity in the American whiskey industry. In a press release on Thursday, the two Tennessee distilleries announced the formation of the Nearest & Jack Advancement Initiative.

Both companies will support it equally with an initial $5 million combined pledge to launch the Nearest Green School of Distilling, develop the Leadership Acceleration Program (LAP) for apprenticeships and establish the Business Incubation Program (BIP), focused on providing expertise and resources to African Americans entering the spirits industry as entrepreneurs. This joint initiative will be guided by an advisory board with members from both organizations. 

Motlow State College worked with leaders from both companies for the past year to develop a curriculum for the Nearest Green School of Distilling. The STEM based and employable skills focused program has passed Motlow State requirements and is now awaiting approval from the Tennessee Board of Regents to begin moving toward accreditation by the institutions accrediting body SACSCOC. The certificate program may be offered as early as Fall 2021.

The program will offer apprenticeships specifically to African Americans already in the whiskey industry, who are wanting to become a head distiller, head of maturation or production manager. The inaugural apprentices have already been identified and will begin shadowing at top distilleries throughout the country. 

The Initiative will also work as an incubation program for African American entrepreneurs and offer mentorship in all areas of the distilling business, including access to top marketing firms, branding executives, expanded distribution networks and other assets and opportunities to grow their spirits businesses.

“Generally, when companies talk about the need to improve diversity, few immediate action steps follow,” said Uncle Nearest Premium Whiskey CEO Fawn Weaver.

“Our group is different. We are doers, and we all agreed to work together to improve diversity in our industry, and specifically, a way to get African Americans into top positions within our industry. Nearest Green taught Jack Daniel how to make Tennessee whiskey and we’re incredibly proud our companies are joining forces to further their legacies of excellence, and to make distilling and the whiskey industry we love more diverse.”

It’s a sentiment that Brown-Forman officials echoed.

“Given our deep commitment to diversity and inclusion, I am thrilled we are coming together in this way today,” said Brown-Forman President and CEO Lawson Whiting. The Brown-Forman Corporation is the parent company of Jack Daniel’s.

“This collaboration allows the extraordinary friendship of Nearest and Jack, and the hope they embodied during racially divided times in our country’s history, to help us advance the next generation of African American leaders in our industry.”

For more information, check out the Initiative website by clicking here. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Oak Barrel Half Marathon releasing race slots

Runners line up in 2019 for the Oak Barrel Half Marathon. This year’s event is moved to October, which resulted in some registration slots re-opening. {Photo Credit: Pete Dobbs}

LYNCHBURG — In March, the Mach Tenn Running Club, the organizers of the annual Oak Barrel Half Marathon, made the difficult decision to postpone their annual and oh-so-popular April event to October due to COVID-19 concerns. (Read our full coverage of that date change by clicking here.)

After appearing before the Metro Council to get the new date approved, race officials started shifting focus to the new October 24 date – one following the new Lynchburg Music Fest dates of October 2-4 and the new Jack Daniel World Invitational Barbecue date of October 10.

“It’s the old Jack Daniel’s World Invitational Barbecue date,” Miller said during that Metro Council meeting. “They’ve moved their event up and we decided we liked that date.”

As expected, the new date just won’t work for some runners. As such, organizers say they’ll soon be releasing several race slots for new runners. If you’d like to be notified when this happens, you need to subscribe to their email list by clicking here.

For more information about the race, visit their website and for updates leading up to the event, check out the race’s Facebook page. •

{The Lynchburg Times is the only independently owned and operated newspaper in Moore County … covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, the Lynchburg Music Fest, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Review: Jack Daniel’s Tennessee Cocktail Bitters

Jack Daniel’s adds another offering to it’s gourmet food offerings with its new bitters line. It’s produced in whiskey barrels in small batches. {Photo Provided}

When it come to cocktails, it’s the great equalizer … that taste of something that cuts through the sour or the sweet and gives a drink a complex flavor profile. It traces all the way back to ancient Egypt and now Lynchburg’s making its own on mark on the bitters market with Jack Daniel’s Tennessee Cocktail Bitters.

It’s a partnership with Whiskey Barrel Foods, a U.S. company at the intersection of American whiskey and gourmet foods. They produce small-batch, gourmet items in whiskey barrels. They also own the only U.S. soy sauce microbrewery.

“These aromatic bitters are made specifically to work with the flavors of Jack Daniel’s. Add a few drops to cocktails that call for bitters and even some that don’t,” says Jack Daniel’s U.S. Brand Ambassador ET Tecosky.

Jack Daniel’s Tennessee Cocktail Bitters bring notes of vanilla and Old No. 7 as well as hints of dark berry, maple, and ginger. Adding it to a Manhattan or Old Fashion brings that familiar bittersweet taste with a kick of our local product. We tried it in a glass of Jack Daniel’s Rye on the rocks with a couple of splashes and it really transformed the whiskey.

Jack Daniel Cocktail Bitter are sold at both the Jack Daniel online shop and the Whiskey Barrel Foods website. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}