LYNCHBURG — Jack Daniel’s Tennessee Whiskey and the McLaren Formula 1 Team have announced a multi-year extension of their global partnership, continuing a winning collaboration between the two iconic brands. Jack Daniel’s will continue as an Official Partner of the McLaren Formula 1 Team and build on dynamic co-branded initiatives including limited-edition Jack Daniel’s Tennessee Whiskey bottles and Jack’s Garage immersive activations in select markets.
“This partnership has become a cornerstone of how we connect with our motorsports and whiskey fans around the world,” said Mark Bacon, Jack Daniel’s Global Managing Director. “Together with McLaren, we’ve created unforgettable experiences on and off the track, and we’re thrilled to keep that momentum going for years to come.”
Since the launch of the partnership in 2022, Jack Daniel’s and the McLaren Formula 1 Team have released several limited-edition whiskeys and brought unforgettable fan events to major markets including Australia, Great Britain and the United States. Jack’s Garage has become a signature spectacle, combining local flavor with global racing culture — all while raising a glass to McLaren’s standout performances including the Constructors’ Championship title in 2024.
“We’re proud to extend our partnership with Jack Daniel’s, a brand that shares our passion for heritage, innovation, and creating unforgettable experiences for fans,” said Matt Dennington, Co-Chief Commercial Officer, McLaren Racing. “Since 2022, our collaboration has delivered standout moments off the track, and we’re excited to build on this success as we look ahead to the future together.”
The 2025 limited-edition bottle celebrating the continued partnership launched earlier this year in select U.S. markets and F1 race cities around the world. •
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