WHISKEY INDUSTRY NEWS — It’s number one of just 107 built and it will be auctioned off this Tuesday with proceeds to benefit Jack Daniel’s Operation Ride Home. Say hello to the 2021 Jack Daniel’s Gentleman Jack Indian Roadmaster Dark Horse. Jack Daniel’s and Indian designed the bike in a collaboration with Klock Werks Kustom Cycles.

The bike carries many attributes that reflect the whiskey distilling process such as the bike’s custom Whiskey Pearl paint scheme and oakwood accents inspired by the rich and elongated Jack Daniel’s mellowing process. It reflects Jack Daniel’s branding on both the seat and tank as well as Gentleman Jack engraved floorboards.

The onsite and online auction will take place in Lebanon on Tuesday, June 29 at 1 p.m. Eastern time (or 12 p.m. Central) through Richie Brothers Auctioneers. You can place a priority bid before the auction starts by clicking here.

It’s not the first year that Indian Motorcycles and Jack Daniel have teamed up to raise money for a good cause. This is the fifth year the two iconic American brands have partnered to raise money for a good cause. To see all five bikes, click here.

Jack Daniel’s Operation Ride Home program helps bring military families together for the holidays. Operation Ride Home provides financial assistance to eligible active duty junior-enlisted military and their families to travel from their duty station, back home to spend time with their families. All proceeds to benefit Armed Services YMCA via Jack Daniels Operation Ride Home. Past auctions raised upward of $150,000.•

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}