Untold story of Jack Daniel, “Chasing Whiskey,” premieres on Friday

Goose Baxter is just one of the Lynchburg locals featured in the new Jack Daniel’s documentary, Chasing Whiskey. It premiers this Friday on multiple streaming options. (Photo Provided)

Keep your eyes peeled for some familiar faces this week as a new documentary Chasing Whiskey – The Untold Story of Jack Daniel’s premieres across various streaming channels on April 9. Locals Randall Fanning, Goose and Debbie Baxter, Jason Morgan, and tons of other familiar faces can be seen in the film.

From our small town of Lynchburg, Tennessee, where every drop of Jack Daniel’s is made, to the outback of Australia, from Beverly Hills to the streets of Havana, Cuba, Chasing Whiskey documents a cultural exploration into why a world of people identifies with a distinctly American brand. Through it all, Jack Daniel’s serves as the compass on a journey that offers a unique glimpse into humanity, shared values and differing views, dreams and delusions.

“Why is whiskey so intertwined with popular culture, and how did Jack Daniel’s become the most iconic whiskey brand in the world?  These are some of the questions we were asking as we began our journey on Chasing Whiskey. Fortunately, no matter where we went – from Tennessee to Japan to Cuba to the outback of Australia, and even Scotland – we always found someone who had a compelling, personal story to tell about Jack,” said director Greg Olliver. “With unprecedented access that was given to us by Jack Daniel’s, we uncovered surprising stories that began even before Jack started making his own whiskey. We’re proud to present this insightful, whiskey-infused adventure that tells the story of Jack that’s been 150 plus years in the making.”

More than a simple narrative of the origins and impact of Jack Daniel’s, the documentary joins Tim Matheson, Shooter Jennings, Eric Church, John Grisham, Tina Sinatra and more, on a 57,000 mile journey across five countries and 16 time zones that is equal parts thought provoking, insightful, moving and hilarious.

The film will open on Friday, April 9 on iTunes, Apple TV, Google Play and YouTube with other platforms to follow, such as VUDU, Comcast Xfinity, Dish Network and DirecTV, in coming weeks.•

{The Lynchburg Times is the only daily newspaper in Lynchburg. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}