Jack, McLaren partner on new limited edition bottle

the limited edition Jack Daniel's McLaren bottle
Jack Daniel’s Distillery and McLaren Racing recently announced a new, limited edition bottle to celebrate their new partnership. It is now available in 700 mL bottles in select F1 race cities in the U.S. and internationally. (Photo Courtesy of Jack Daniel’s)

LYNCHBURG. Tenn. — The Jack Daniel Distillery recently announced a limited edition Jack Daniel’s Tennessee Whiskey to commemorate its partnership with McLaren Racing. Available in select Formula 1 race markets across the globe, the limited edition Tennessee Whiskey features a custom label and packaging that honors the pioneering founders behind Jack Daniel’s and McLaren Racing – Mr. Jack Daniel himself and Bruce McLaren.

“McLaren and Jack Daniel’s are two of the most iconic brands known around the world, and we’re excited to celebrate our partnership with a special bottle that nods to our shared spirit of independence, authenticity and boldness,” said Sophia Angelis, Jack Daniel’s SVP, Global Managing Director. “We have been working with the McLaren team to develop unparalleled experiences for both racing and whiskey fans, and we can’t wait to share more on what we have in store.”

Bruce McLaren founded McLaren Racing 60 years ago in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 World Championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.   

“We are thrilled to launch this special McLaren Racing bottle with Jack Daniel’s, an exciting collaboration with a partner which shares our ambition to put fans at the center of what we do,” said Louise McEwen, Executive Director, Brand & Marketing, McLaren Racing. “In our 60th year we are marking our team’s great legacy, started by Bruce McLaren. This limited-edition bottle is another fantastic way to share these celebrations with our fans, remembering both Bruce and Jack – two distinguished founders. I am looking forward to seeing the bottle on shelves across the globe.”

The McLaren Racing limited edition is Jack Daniel’s classic Tennessee Whiskey grain bill of 80 percent corn, 8 percent rye, and 12 percent malted barley, bottled at 80 proof (40 percent abv). It is now available in 700 mL bottles in select F1 race cities in the U.S. and internationally.

To learn more about McLaren Racing, you can visit their official website.•

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