Bid on a Jack Daniel’s inspired custom record console and support musicians in need

The handcrafts HiFi stereo console is limited edition and all proceeds from the charity auction go to Sweet Relief Musicians Fund. (Photo Provided)

WHISKEY INDUSTRY NEWS — If you’ve ever flipped through a copy of the Robb Report – the leading voice in luxury items from everything from watches to stereo equipment – then you should be familiar with Wrensilva. The California company makes handcrafted HiFi record console out of American hardwoods. They deliver superior sound and a retro design vibe.

On Tuesday, Jack Daniel’s announced a partnership with Wrensilva to benefit auction a Jack Daniel’s-inspired console with the proceeds benefitting Sweet Relief Musicians Fund. The non-profit provides financial assistance to all types of career musicians and music industry workers who are struggling to make ends meet while facing illness, disability, or age-related problems. In other words, healing musicians in need. 

“Music and Jack Daniel’s have gone hand-in-hand for over the last 150 years, dating back to Mr. Jack himself. Our friends at Wrensilva share the same dedication to the highest quality and craftsmanship that our whiskey makers in Lynchburg do, as well as a love of music and all of those who make our lives richer through their talents.,” said Ed Carias, Jack Daniel’s US Brand Director. “We can’t wait to share this incredible work of art with our friends to help benefit a great cause and support musicians in need who have suffered due to the pandemic.”

The limited edition, hand-built record console packs the premium audio performance and power of Wrensilva’s flagship M1 Console with a sleek black exterior shell and Jack Daniel’s-inspired details throughout including a barrel-stave front panel, upholstered drink mat, barware storage, and custom engraved turntable platter.

“Our collaboration with Jack Daniel’s speaks loudly to the spirit of HiFi, reaching deep into our brands’ shared belief in the best materials, timeless product and music experience. We are thrilled to unveil this one-of-a-kind console — our flagship M1 reimagined with aged Jack Daniel’s barrel staves — and support a great organization like Sweet Relief Musicians Fund,” said Co-Founder and CEO, Greg Perlot.

Now through July 22, fans can bid on the limited edition record console through Charitybuzz. The estimated value of the console is around $15,000 and as of Thursday the bidding was at $9,000. Click here to place a bid. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}