Retired Jack Daniel’s Brand Ambassador Will Share Five Decades of Stories at Historical Society Meeting

Retired Jack Daniel’s Brand Ambassador Will Share Five Decades of Stories at Historical Society Meeting

LYNCHBURG, Tenn. — The Moore County Historical Society will hold its regular quarterly meeting Sunday, September 13 at 2 p.m. at the Masonic Lodge in Lynchburg, featuring guest speaker Randall Fanning, who spent 47 years working at the Jack Daniel Distillery.

A Lynchburg native, Fanning started at the distillery straight out of high school and built his career in the advertising and promotional department. He became deeply involved with the Tennessee Squire program — the exclusive club that gives “landowners” a literal deed to a square inch of Jack Daniel’s property — eventually running the Squires office for years and helping shape many of the brand’s advertising campaigns along the way.

His work took him well beyond Moore County. As an ambassador for the distillery, Fanning traveled extensively representing the brand, putting him in the room with countless well-known figures over the decades. Those who know him say he’s built a reputation as a natural storyteller, the kind of person who can turn a name-drop into a full scene — the room, the moment, the punchline.

Since retiring in 2023, Fanning hasn’t slowed down much. He now volunteers at the Moore County Jail Museum, trading one set of stories for another as he shares local history with visitors passing through town.

Saturday’s talk offers county residents a rare chance to hear five decades of behind-the-scenes stories in one sitting, told by a man who spent his career as one of the distillery’s most visible public faces — and who, by most accounts, never tells a story the same way twice.

The meeting is open to the public. Doors open at the Masonic Lodge at 2 p.m. •

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