Popular Jack Daniel’s Countdown Calendar returns

The oh-so-popular Holidays Countdown Calendar is back for 2020 and can be purchased locally at the White Rabbit Bottle Shop. (Photo Credit: Jack Daniel Distillery)

LYNCHBURG — Everybody’s looking for an opportunity to buy local this holiday season and living in Lynchburg – home of Jack Daniel’s Distillery – comes with some perks. You can share the holiday spirit and a taste of Lynchburg with the 2020 Holiday Countdown Calendar. The annual calendar, which first launched in 2018, is available for purchase at the White Rabbit Bottle Shop inside the Jack Daniel’s Visitor’s Center. It’s only available in select U.S. and global markets.

The limited-edition calendar features 24 windows designed to reveal a special Jack Daniel’s item on each day leading up the December holidays, making it a perfect gift for whiskey lovers or the centerpiece of a new seasonal tradition. “Surprise” products featured in this year’s calendar include four 50ml bottles each of Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Tennessee Honey, three bottles each of Jack Daniel’s Tennessee Fire and Jack Daniel’s Tennessee Apple, and two bottles each of Jack Daniel’s Tennessee Rye, Gentleman Jack and Jack Daniel’s Single Barrel Select. The calendar will also contain premium items, including four shot glasses with various logos from the Jack Daniel’s family of brands.

“We launched our Holiday Countdown Calendar three years ago to give friends of Jack Daniel’s a fun way to come together and celebrate the season,” said Jack Daniel’s Global Brand Director Matt Blevin. “We’re excited to feature a brand new selection of bottles and gift items this year, making it our best and most exclusive calendar yet.” •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg, Tennessee. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Jack debuting Holiday Countdown Calendar in U.S.

The Jack Daniel’s Distillery Holiday Countdown Calendar will be available in November. {Photo Provided}

LOCAL NEWS — Based on its success last year in the UK, Jack Daniel’s Distillery will introduce it’s Holiday Countdown Calendar in the United States for the holiday season. It should be available locally in November. It features four 50mL bottles each of Jack Daniel whiskeys: Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Honey and Jack Daniel’s Tennessee Fire as well as two 50mL bottles each of Gentleman Jack and Single Barrel Select. It will also include branded shot glasses.

It’s similar to an Advent calendar … except adults get to enjoy a whiskey-a-day instead of candy. The idea according to Master Distiller Jeff Arnett is to give people around the country an opportunity to taste different Jack Daniel’s whiskey. “Every drop of which comes from Lynchburg,” he added in a prepared statement.

The 2019 calendar will also be released in  United Kingdom, Australia, Poland, Czech Republic and France. •

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}