LYNCHBURG — On Tuesday, Jack Daniel’s Distillery cancelled the 2020 Jack Daniel World Invitational Barbecue due to COVID-19 concerns.
“After much careful thought and consideration, we’ve made the tough decision to cancel this year’s competition,” they stated through a social media post. “The health, safety and well-being of our competitors and attendees is our highest priority, and in accordance with current guidelines as well as a desire to maintain The Jack’s status as the premiere competitive BBQ event, we believe this is just the right thing to do.”
On Tuesday, the distillery also stated their commitment to hosting an event in 2021.
“We so appreciate the competitors, our attendees, our community and all those who come out every year to support this event,” they continued. “We share the disappointment, too, but hope everyone will mark their calendars for October 8-9, 2021, because there will be smoke back again in the Hollow.” •
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