Our local product and live music have a storied history together. From Frank Sinatra’s professed love of Old No. 7 to the recent release of the limited edition Eric Church Single Barrel Bottle … where you find great music, you’ll usually find a bottle of Jack.

Live musicians like the ones we flock to see on Lower Broadway or at Bonnaroo … well, they are struggling. Festival cancellations and music venue closings have upended their livelihoods.

Enter Jack Daniel’s Distillery … together with Crash the Couch, they are raising funds for the Sweet Relief COVID-19 Musicians Fund. On this coming Friday and Saturday (August 14 and 15), Brittany Howard, Nathaniel Rateliff, and Cold War Kids will headline the two-day, online festival on Jack Daniel’s YouTube channel.

Denver-based singer, songwriter Rateliff and California indie rock band the Cold War Kids will headline Friday night along with opening acts like Tank and the Bangas, Hiss Golden Messenger, the Suffers, and Goldlink. Alabama Shakes lead vocalist Brittany Howard will headline night two along with Black Pumas, Brandy Clark, Houndmouth, Durand Jones, and Yola. All performances will be filmed from the artist’s homes all around the country. There performance will be interspersed with live cocktail demonstrations.

So login, make a donation, and raise a glass. •

{The Lynchburg Times is an independently owned, community newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}