Jack Honey makes $15K donation to National Museum of African American Music

Pictured is an artist rendering of the new National Museum of African American Music schedule to open in Nashville this summer. Jack Daniel Distillery recently contributed to the project. {Art Provided}

LOCAL NEWS — Bristol birthed country music. Memphis is the home of the blues. Now Nashville will be home to the only museum dedicated to preserving the legacy and celebrating the unique accomplishments of black musicians and their influences across all genres and folks in Lynchburg can take pride in one of its “benevolent sponsors.”

Jack Daniel’s Honey recently made a $15,000 contribution to the National Museum of African American Music (NMAAM).

Scheduled to open this summer in downtown Nashville, the NMAAM will be a 56,000 square foot facility dedicated to telling the unique story of the influence black musicians have had across all genres of music. To take a virtual tour of the museum, click here.

Exhibits will explore the timeline of African American music; as well as the stories behind black gospel, the Blues, jazz, and R&B. The Message exhibit explores the story of Hip-Hop music in post-Civil Rights Movement America. There’s also an extensive onsite research library and multipurpose rooms that can be used as classrooms or meeting spaces.

According to a press release, the donation is an extension of Jack Daniel’s Distillery’s partnership with Cult Creative’s Art, Beats and Lyrics (AB+L) program. It celebrates artwork from nationally and internationally known visual artists who span a variety of styles and genres. Throughout the years, the “museum meets concert” experience has showcased innovators and creatives from both the art and music worlds.

“For 15 years AB+L has been a platform dedicated to celebrating culture through music and visual art,” says Keenan Harris, Senior Multicultural Marketing Manager, Brown-Forman. “Jack Daniel’s Tennessee Honey is excited to expand the celebration of AB+L to support the anticipated grand opening of the National Museum of African American Music.” •

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