LYNCHBURG — For a dry county, there’s about to be a lot of whiskey poured in Lynchburg. On August 1, the Jack Daniel Distillery announced that all of it’s tours will now be tasting tours. The change is happening in anticipation of the grand opening of their new and expanded tasting rooms, which are currently nearing completion.
The new tasting rooms now sit directly behind the Motlow House in a separate building with a walkway connecting the two. Another small pathway connects the new tasting rooms to the George Green Barrel House. {To read more about the new tasting rooms, click here.}
As of August 1, the distillery will offer three tours: The Jack Daniel Distillery Tour, the Innovation Tasting, and the Bonded Tour. Although the sampling portion of the The Jack Daniel Distillery Tour is only open to folks who are 21 years of age or older, those under 21, including children with their parent or guardian, can be included. All others will be for ages 21 and up.
Three former tours are going away
As of August 1, the Angel’s Share, Flight of Jack, and Dry County tours will be replaced by The Jack Daniel Distillery Tour. This will be a traditional tour experience, taking guests through the current tour path, and ending with a sample of six Jack Daniel expressions. The cost is $35 per adult.
If you are interested in the latest whiskey innovations and experiments coming out of Lynchburg, then the new Innovation Tasting may be right up your alley. This experience won’t walk the tour path. Instead, visitors will get to taste the latest from their innovation line and experience limited release products. This tasting will be focused on the past Tennessee Tasters and Distillery Series bottles as well as new product innovations. The Innovation Tasting is for folks over age 21 only and cost $45 per person. Each tasting will be limited to eight persons.
It’s no secret that Jack Daniel’s Bonded Series whiskeys have generated a ton of consumer and industry buzz. In fact, in 2022, Whisky Advocate Magazine ranked Jack Daniel’s Bonded Tennessee Whiskey as the Most Exciting Whiskey of the year. It’s also become the most popular tour at the distillery and sells out quickly. The Bonded Tour will give visitors a behind-the-scenes look into the Distillery’s rich history and explores just how the award-winning Bonded Whiskeys are crafted. Visitors will get a peek into special production areas, learn about new innovations, and enjoy an exclusive tasting of these new expressions in the original Revenuer’s Office. The Bonded Tour cost $75 and is for ages 21 and up only. It takes around two hours to complete, so plan accordingly.
Distillery officials say they also plan to offer a few more experiences in the near future including a tour highlighting Jack Daniel’s Single Barrel that gives visitors a chance to experience just what a Personal Collection Tour and Selection is like. They also plan a shorter tasting only experience that will allow guest who don’t have time for a full tour to sample some of their most popular expressions. Both of these tours will also be 21 and older only.
The Distillery offers tours 365 day a year with the exception of seven major holidays: New Year’s Eve, New Year’s Day, Martin Luther King Jr. Day, Easter Sunday, Thanksgiving, Christmas Eve, and Christmas. They are happy to accommodate for any special needs, just let Visitor Center employees know when you check in. You can learn more and book a tour at the Distillery’s website. Just follow this link. •
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