When it come to cocktails, it’s the great equalizer … that taste of something that cuts through the sour or the sweet and gives a drink a complex flavor profile. It traces all the way back to ancient Egypt and now Lynchburg’s making its own on mark on the bitters market with Jack Daniel’s Tennessee Cocktail Bitters.

It’s a partnership with Whiskey Barrel Foods, a U.S. company at the intersection of American whiskey and gourmet foods. They produce small-batch, gourmet items in whiskey barrels. They also own the only U.S. soy sauce microbrewery.

“These aromatic bitters are made specifically to work with the flavors of Jack Daniel’s. Add a few drops to cocktails that call for bitters and even some that don’t,” says Jack Daniel’s U.S. Brand Ambassador ET Tecosky.

Jack Daniel’s Tennessee Cocktail Bitters bring notes of vanilla and Old No. 7 as well as hints of dark berry, maple, and ginger. Adding it to a Manhattan or Old Fashion brings that familiar bittersweet taste with a kick of our local product. We tried it in a glass of Jack Daniel’s Rye on the rocks with a couple of splashes and it really transformed the whiskey.

Jack Daniel Cocktail Bitter are sold at both the Jack Daniel online shop and the Whiskey Barrel Foods website. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}