Virtual Jack Daniel’s Barrel Tree lighting happens Saturday

Local folks and those from around the globe can join together on Saturday for a virtual Jack Daniel’s Barrel Tree Lighting event. (Photo Credit: Jack Daniel’s Distillery)

LOCAL NEWS — For years, the lighting of the Jack Daniel Barrel Tree each year has been a big deal. Locals, residents of neighboring counties, folks from across the United States, and even those from abroad gather each year in Lynchburg to kick off the holiday season. This year due to COVID-19 things will need to be a little different.

“We won’t be able to celebrate in person this year, but we don’t see why that should stop us from enjoying each other’s company,” the company said.

In that spirit there will be a virtual Holiday Kick Off and Barrel Tree Lighting on Saturday, November 21 from 6 to 7 p.m. If you’d like to attend simply click here. Once you’ve registered, you’ll be sent an invitation to the event.

Kevin ‘the Barrel Man’ Sanders will be on hand sharing some history about the Barrel Tree and the barrels that were used to craft it. Lynchburg Mayor Bonnie Lewis will update folks about Lynchburg, and the folks at Miss Mary Bobo’s Boarding House will offer some holiday entertaining advice. There might even be a bit of holiday music. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg, Tennessee. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

As the trees come down, top JD barrels to be auctioned off for Operation Ride Home

As they come down this year, the top barrel of the five barrel trees located in Lynchburg, Chicago, Dallas, Milwaukee, and Nashville will be auctioned off to support Jack Daniel’s Operation Ride Home. {Photo Provided}

LOCAL NEWS — On December 3, locals, and visitors from around southern, middle Tennessee, the United States, and as far away as the Netherlands gathered at the Jack Daniel Visitor’s Center for the annual lighting of the barrel tree. This year, the original tree in the Holler stood as one of five spread across the U.S. in five American cities – Lynchburg, Chicago, Dallas, Milwaukee, and Nashville.

Each stood over 26 feet tall and was made from 140 American white oak whiskey barrels from right here in Lynchburg. As you know, all our “local product” is made in new charred oak barrels … the same barrel is never filled twice. Each of the 700 barrels used to build the trees was once filled with Tennessee sippin’ whiskey.

As this season comes to an end, the trees will come down and the top barrel from each will be auctioned to support Jack Daniel’s Operation Ride Home. Since the program began, it’s assisted 7,232 junior-enlisted service members to travel home for the holidays. It’s helped members from the Army, Marines, Navy, Air Force, and Coast Guard travel to all 50 states.

“At Jack Daniel’s, we like to say that good cheer is our number one export to the world,” said Master Distiller Jeff Arnett. “The barrel tree in Lynchburg has a special way of bringing people together, just like Operation Ride Home, and we hope friends either living in or visiting these locations will stop by and join us as we celebrate this most special holiday season. After all, it’s not what’s under the tree that’s important, but who’s around it.” •

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Save the Date: Christmas in Lynchburg on Dec. 7

EVENTS — It’s a holiday tradition and so much fun. Save the date for Christmas in Lynchburg to take place on Saturday, December 7 in and around the historic Lynchburg Square.

Things kick off with Breakfast with Santa at the Masonic Lodge. Other events include the FCE Cookie Sale, merchant gingerbread house displays, a candy cane hunt for kids, roaming carolers, and a Christmas parade.

Jack Daniel’s Distillery also plans a special bottle signing at the Visitor’s Center and the Lynchburg Post Office will do their annual, special holiday postmark. The event concludes with the lighting of the Jack Daniel Barrel Tree around dusk. Steve May at the Jack Daniel Visitor’s Center says the Barrel Tree location will move this year to make photo ops more accessible. It will move to the Whiskey Garden, which is the area next to the Jack Daniel pedestrian bridge near the entrance to the Visitor’s Center.

For ongoing updates, visit the Christmas in Lynchburg Facebook page. •

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}