The air smells like sour mash and wood smoke again here in Lynchburg. It’s here. It’s finally here. The 2025 Jack Daniel’s World Championship Invitational Barbecue kicks off on Saturday in Lynchburg. All of us want you to have an amazing time, and that includes giving you all the information you need to have a fun, safe experience in Lynchburg. Here are a couple things to keep in mind as you head to the Holler:

1 | The weather should be fantastic. Any longtime Jack Daniel’s Barbecue fan knows that the weather can sometimes not cooperate. Several years ago, teams hovered inside the Judge’s Tent prior to the award’s ceremony during a monsoon. Seriously, we thought we were going to need a canoe to get home. But this Saturday should start at 51 degree and climb all the way to 78 with nothing but blue skies.

2 | The event is free. Thanks to “Our Benevolent Sponsor” the annual Jack Daniel’s World Championship Invitational Barbecue is free but local teachers and students will be posted at the entry gate to Wiseman Park and will except a voluntary donation. All the money raised that day goes directly to the Moore County School System.

3 | Don’t park in people’s yard or on the shoulder of the road. The folks here in Lynchburg are known worldwide for their hospitality but neither locals nor law enforcement really have any sense of humor about those attempting to eek by with a dangerous free spot. Good news though, parking with shuttle service will be available at Moore County High School for just $10. Shuttle buses will run from 9 a.m. to 8 p.m. and they can drop you off at Jack Daniel’s Visitor’s Center or the Lynchburg Square. You’ll also spot various non-profits and churches offering parking for a fee around town.

4 | Yes, there is an open container law in Lynchburg. Yes, it’s one big barbecue party but there are rules. Local officials usually mind their business concerning what you drink around your campsite or RV but walking and drinking from an open container beyond that is a no no. Metro Moore County does have an Open Container Law and it will be enforced this weekend, according to Metro Sheriff Tyler Hatfield. Break it and you might go home with an over $200 fine.

5 | You can do some good while in Lynchburg. In addition to voluntary donations to the Moore County School System at the gates, many of the vendors set up on the Lynchburg Square will be non-profits, community groups, and local student sports teams. Jack Daniel’s will also have booths set up to take donations for Operation Ride Home, a program designed to assist junior-enlisted service members and those with families travel from their military bases to homes around the country.

6 | Teams aren’t very chatty during the competition. A KCBS sanctioned event is serious business and many consider The Jack to be the Super Bowl of competitive barbecue. Teams manage an exhaustive check list and need to stick to a strict schedule. They aren’t very chatty until the last turn in time around 2:15 p.m.

7 | Turn in times are serious. Beginning a little before noon on Saturday and extending until the final turn in around 2:15 p.m., you’ll notice the energy in Lynchburg take a tense turn. “On your left” … “coming through” … if you hear these words being shouted from behind you on Saturday, don’t be alarmed but it’s best to just stand still and yield to the likely trio of barbecue team members coming in hot.

The Jack is a Kansas City Barbecue Society (KCBS) sanctioned event and considered by many to be the world’s most prestigious barbecue competition. The competition is stiff and rules unbending. Teams compete in seven categories – Pork Ribs, Pork Shoulder/Butts, Beef Brisket, Chicken, Dessert, Cook’s Choice, and Jack Daniel’s Sauce. Boxes must be turned in pristine shape and they must be turned in on time. Each table includes six certified judges and once the table captain opens the box, it gets passed around the table for blind judging. And trust us, you do not want them to see a messy box with jumbled meat everywhere. That’s why it’s so important to give teams a wide berth at turn in times. Judging begins at 11:30 a.m. with the sauce category and concludes at 2:30 p.m. with desserts.

Don’t worry … things get real loose after judging finishes around 3 p.m.

8 | Teams can’t really serve the public barbecue. There will be plenty of local restaurants, food vendors, and food trucks serving vittles on Saturday but most barbecue teams are not set up with kitchens that can serve the public. During the event, they are preoccupied with cooking and after the final turn in, many are packing up prior to the final award’s ceremony for the long ride home. You might get lucky and a team might offer a nibble but it’s rare.

However, this year, the are tons of live cooking demonstrations happening with free samples. Onsite chef’s will prepare Easy Smoked Honey Fire Chicken Wings, the ever-popular Whiskey Smoked Whole Hog, and there will be an exotics cooking demonstration by the folks a the TN Meat Company.

9 | You can watch the Awards Ceremony. The Jack’s Award’s Ceremony kicks off at 5 p.m. at the Judge’s Tent and there will be bleachers set up for the general public. Come on down and watch. If you can’t make the final ceremony, keep an eye on The Lynchburg Times website and Facebook page. We pride ourselves on being the first to announce the winners. •

{The Lynchburg Times is the hometown newspaper of Lynchburg, Tennessee the home of The Jack Daniel Distillery. We get an up-close, insider view of news and events happening in The Holler. If you’ve visited, and would like to follow goings on here in Lynchburg until you return, give us a follow over on Facebook.}