Jack Daniel, McLaren release 2024 limited-edition bottle

Jack’s Daniel’s partnership with Formula 1’s McLaren Racing goes into year two with a new, limited-edition bottle. | Photo Courtesy of The Jack Daniel Distillery

LYNCHBURG — It’s a partnership that allows little ole Lynchburg’s biggest name to appear in places like Japan and Austria. And this week, the Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing.

Jack first partnered with the Formula One racing team in September 2022. It’s was the Distillery’s first foray into international open-wheel single seater sponsorship with Jack Daniel’s branding being featured on the nose of McLaren’s 2023 F1 cars as well as on the driver’s overalls and pit crew’s helmets. {To read our full coverage of the initial partnership announcement, click here.}

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.  

In their most recent race, driver Lando Norris won his fourteenth career win at the Australian Grand Prix. His win puts McLaren Racing in third place in 2024 Constructors’ Standings.

Interestingly, the McLaren Team also boasts driver in development Bianca Bustamante. The female Formula 1 driver from the Philippines made her sophomore season debut in March at the ART Grand Prix. The 19-year-old is part of the highly-anticipated all-female series that will take place at select race events across the Formula One calendar this year.

A move meant to increase the global market

Jack formed the two-year old partnership with an aim of evolving its global presence and reach new customers. Races for the 2024 will take place in location like Japan, Saudi Arabia, Australia, China, Italy, Monaco, Canada, Spain, Great Britain, Hungary, Belgium, and the Netherlands. Formula One will also visit the U.S. with grands prix scheduled for Miami in May, Austin in October, as well as Las Vegas in November. The 2024 season kicked off in Bahrain in February.

“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” said Jamie Butler, Jack Daniel’s Global Brand Director. “Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season.”

Available in Formula 1 race markets across the globe and select states in the U.S., the limited edition Tennessee Whiskey features new packaging and design with a McLaren signature papaya-colored twist on the iconic Old No. 7 logo and dynamic striping to celebrate the new race season. 

“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle,” said Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing. “The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”

The limited edition McLaren Racing commemorative bottle is Jack Daniel’s classic Tennessee Whiskey grain bill of 80 percent corn, 8 percent rye, and 12 percent malted barley, bottled at 80 proof (40 percent abv). Distilled in Lynchburg, Tennessee, the whiskey is mellowed drop by drop through 10 feet of charcoal before maturing in new, American white oak barrels handcrafted to the highest standards. It will be available in a 1L bottle in select markets across the U.S. as well as a 1L and 700mL size in F1 race cities internationally. •

{The Lynchburg Times is the only locally owned and locally operated community newspaper in Lynchburg, Tennessee. We offer common-sense, fact-driven local stories written by a Lynchburg native with over 20 years of journalism experience.  Click here to subscribe.}