NASHVILLE, Tenn. — Thousands gathered in Lynchburg this past Saturday for the lighting of the Jack Daniel’s Barrel Tree here in Lynchburg and now the distillery plans a special event for its Nashville tree located ay Bridgestone Arena with a free, live concert at the outdoor plaza on Tuesday, December 17 from 4 to 6:30 p.m.
Country superstar Brett Young will headline the Carols by the Barrels concert, with performances by Kelsey Hart and Harper Grace and emceed by the host of TuneIn’s The BIG 615, Storme Warren. Guests can also enjoy special cocktails, custom barrel stave ornaments, branded giveaways and more next to a picture-worthy Jack Daniel’s Barrel Tree made of Jack Daniel’s Tennessee Whiskey Barrels.
The event is part of a national program from Jack Daniel’s this holiday season that will also include a concert event in Los Angeles featuring Grammy-nominated artist Masego and pop-up holiday karaoke activations in local bars across the country. Jack Daniel’s Carols by the Barrels supports Operation Ride Home, a program in partnership with the Armed Services YMCA (ASYMCA) that assists junior-enlisted service members and families travel from their military bases of service to see their loved ones. Since it began in 2011, nearly 13,000 people have made the trip home to experience the joys of this special season. {To read more about Operation Ride Home and how to support it, please click here.}
“Jack Daniel’s and music have always gone hand in hand when it comes to gathering people for great company and great times,” said Loni Gray, Jack Daniel’s Senior Brand Manager. “Carols by the Barrels carries on this legacy by bringing a touch of Jack Daniel’s to the timeless holiday caroling tradition with unforgettable performances and pop-up activations.”
Jack Daniel’s Carols by the Barrels Nashville concert event is free and open to the public, while space lasts. •
{The Lynchburg Times is a locally-owned and locally-operated community newspaper in Lynchburg, Tennessee and one of the few women-owned newspapers in the state. It’s owned by a Tulane University-educated journalist with over 20 years of experience. We’re supported by both readers and community partners who believe in independent journalism for the common good. You can support us by clicking here. }
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