LYNCHBURG, Tenn. — Every year, the Jack Daniel Distillery releases a small run of age-stated whiskeys that don’t look anything like the familiar black label. No Old No. 7, no Gentleman Jack. Just time — 10, 12, or 14 years of it — and what that time does to a Tennessee whiskey that started as the same mash bill it always has.
This year’s Aged Series landed this week, and for the first time, the distillery is giving whiskey drinkers across the country a chance to buy a bottle the way Lynchburg does it: through the White Rabbit Bottle Shop, right here on the square.
The three new releases — Jack Daniel’s 14-Year-Old Batch 2, 12-Year-Old Batch 4, and 10-Year-Old Batch 5 — are available in limited quantities nationwide starting this month. But given how limited they actually are, Jack Daniel’s is running an online sweepstakes through April 7 that gives entrants 21 and older the chance to purchase a designated bottle directly from White Rabbit. Winners pick up their bottle in person — no proxies, no workarounds. You have to come get it yourself, which means Lynchburg.
The sweepstakes entry is at jackdaniels.com/en-us/agedseries2026. Winners have until June 12 to claim their bottle or it’s forfeited.
Three ages and three vibes
Each expression starts from the same place: Jack Daniel’s classic mash bill of 80 percent corn, 12 percent malted barley, and 8 percent rye, distilled and mellowed drop by drop through ten feet of sugar maple charcoal — the Lincoln County Process that separates Tennessee whiskey from bourbon — then aged in new American white oak barrels on the hill in Lynchburg.
“The feedback we continue to receive on the Aged Series has been overwhelming,” said Master Distiller Chris Fletcher in the release announcement. “I’m excited for our friends to see how these new batches bring their own personality and subtle differences thanks to extended maturation.”
What separates the Aged Series from the standard lineup is simply patience. The 10-year opens with cooked apple and caramel and finishes long with molasses and chocolate. The 12-year runs maple and brown sugar on the nose into cinnamon and caramel on the palate. The 14-year — the oldest and highest proof of the three at 117.6 — layers bakery spices and oak up front into leather, aged oak, and pipe tobacco on the finish. It is, to put it plainly, a serious whiskey.
Suggested retail prices are $89.99 for the 10-year, $99.99 for the 12-year, and $149.99 for the 14-year, all in 700 mL bottles.
The Aged Series is the annual reminder that the distillery making the world’s best-selling American whiskey is also, quietly, making some of the most interesting age-stated Tennessee whiskey available anywhere. •
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