Birthday Bourbon: BF offers bottle to celebrate founder

{Editor’s Note: Since we are the unofficial whiskey capital of the South. Each #WhiskeyWednesday we bring you headlines from not only Jack Daniel’s Distillery but also other distilleries in both southern, middle Tennessee and around the state. Cheers!}

Brown-Forman will celebrate founder with special Birthday Bourbon. {Photo Provided}

In 1870 and with $5,500 in saved and borrowed money, George Gavin Brown and his brothers started the company that would one day own Lynchburg’s Jack Daniel’s Distillery. They sold whiskey in glass bottles to ensure freshness – an innovation at the time – as Old Forester Kentucky Straight Bourbon Whisky became their flagship brand.

In September, Brown-Forman will release the limited edition, vintage-dated Gavin Brown Birthday Bourbon to mark the company’s 150th year.

The 2020 Birthday Bourbon will be bottled at 98 proof and is made up of 95 barrels, aged 10 years and barreled on June 5, 2010. After showing exceptionally unique character during a tasting panel, the 10-year-old barrels were chosen specifically for this year’s Birthday Bourbon. The full allotment of product represents one day’s production of Old Forester, according to a press release.

“Founded by my great-great grandfather, Old Forester the only bourbon brand with an uninterrupted ­150-year history, sold by the same family company before, during and after Prohibition,” said Old Forester President Campbell Brown. “Birthday Bourbon is the perfect way to celebrate his birthday and this milestone year makes it even more special. Its annual release has become something that bourbon lovers anticipate, and we really believe that the 2020 version is one of our best yet.”

The 2020 Old Forester Birthday Bourbon will be offered on an extremely limited basis. Click here to find out how to purchase a bottle. •

{The Lynchburg Times is the only independently owned and operated newspaper in Lynchburg. We cover Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Brown-Forman sells off three whiskey brands

{Editor’s Note: Since we are the unofficial whiskey capital of the South. Each #WhiskeyWednesday we bring you headlines from not only Jack Daniel’s Distillery but also other distilleries in both southern, middle Tennessee and around the state. Cheers!}

Early Times, Canadian Mist, and Collingwood are no longer part of the Brown-Forman family of brands. {File Photo}

LOUISVILLE, Ky. — Brown-Forman, the parent company of Jack Daniel’s Distillery, announced this week that it is selling three whiskey brands – Early Times, Canadian Mist and Collingwood – to Sazerac Company.

One hundred and sixty year old Early Times was the first brand ever purchased by Brown-Forman in 1923. Brown-Forman acquired Jack Daniel’s from the Motlow family in 1956. Canadian Mist joined their portfolio in 1971 and made history as the first BF product line made outside the U.S. Collingwood is a artisanal whiskey also produced in Canada.

“Early Times and Canadian Mist have been valued brands in our portfolio for many years, and they each have played significant roles in our company’s history,” said Brown-Forman President and CEO Lawson Whiting. “We are thankful to all the people who have distilled, bottled, shipped, marketed, and distributed these brands with care over the years.”

Brown-Forman said the decision to sell the brands came from a desire to focus on their premium brands as a means towards ensuring long-term growth. In the companies latest earnings report last week, net sales of premium bourbons grew 21 percent led by Woodford Reserve and Old Forester. All other whiskeys, including Jack Daniel’s, grew around nine percent.

Sazerac is a family-owned, private distillery with operations in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. •

{The Lynchburg Times is an independently owned and operated newspaper that publishes new stories every morning. Covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Local small businesses encouraged to apply for Economic Disaster Loans

On Saturday morning, the front gate to the Jack Daniel’s Visitors Center remained locked and the usually bustling parking lot looked completely empty. Temporary closings at the distillery are affecting small businesses in Lynchburg. {Lynchburg Times Photo}

STATE NEWS — As cases in the state continue to increase daily, the Jack Daniel Visitors Center still has no idea when they’ll be able to lift the temporary shut down of public tours and re-open the Lynchburg Hardware and General Store and Miss Mary Bobo’s Restaurant. Without them, the steady stream of over 300,000 guest to our charming, little hamlet have slowed to a drip and many local business are feeling the crunch.

On Thursday, Governor Bill Lee announced that Tennessee received a declaration for Economic Injury Disaster, which gives Lynchburg small businesses the green light to apply for Small Business Administration (SBA) loans to help with losses from the COVID-19 situation.

“I applaud the efforts of the SBA in swiftly processing and approving Tennessee’s request for Economic Injury Disaster Loan assistance,” Lee said. “Small businesses and nonprofits across the state are suffering greatly in the wake of this pandemic, and these loans will help overcome the temporary loss of revenue companies are experiencing during this difficult time.”

The loans can be used to pay fixed debts, payroll, accounts payable or other bills that can’t be paid due to the disaster’s impact. Interest rates for the loans are 3.75 percent for small businesses and 2.75 percent for nonprofit organizations.

To apply online, visit the Disaster Assistance page on the U.S. Small Business Administration website, click here for a link. Lynchburg small businesses may also call SBA’s Customer Service Center at (800) 659-2955 or email disastercustomerservice@sba.gov for more information on SBA disaster assistance. •

The Lynchburg Times is the only independently owned and operated newspaper in Moore County … covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, the Lynchburg Music Fest, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Jack Daniel suspends tours temporarily in response to COVID-19

Brown-Forman will suspend tours at Jack Daniel’s Distillery beginning on Monday, March 16. Miss Mary Bobo’s and the Lynchburg Hardware Store will also close temporarily. {Photo Provided}

LOCAL NEWS — Beginning on Monday, March 16, Brown-Forman will suspend all tours at Jack Daniel’s Distillery as well as close Miss Mary Bobo’s Restaurant and the Lynchburg Hardware & General Store temporarily in response to the conronavirus outbreak in the state. As of Thursday, there were 18 confirmed cases in Tennessee.

The Distillery will continue to operate as normal.

“Our goal is to minimize the risk to employees and guests and help lower the probability of the spread of the virus to our employees, their families and the community,” they said in a press release Thursday afternoon.

“Existing tour reservations that occur before March 16 will be honored. This closure will remain in place until the health emergency subsides. All tickets previously purchased during this time are refundable. We appreciate the understanding of all those who are impacted and encourage all to put their health and safety first.” •

{The Lynchburg Times is the only independently owned and operated newspaper in Moore County … covering Metro Moore County government, Jack Daniel’s Distillery, Nearest Green Distillery, the Lynchburg Music Fest, Tims Ford State Park, Motlow State Community College, Moore County High School, Moore County Middle School, Lynchburg Elementary, Raider Sports, plus regional and state news.}

Former Jack Daniel’s CEO dies

LOCAL NEWS — Martin Shallenberger Brown, who served as CEO of Jack Daniel’s Distillery until 1986, died Sunday, August 11, at his home in Nashville after a three-year battle with cancer. He was 81 years old.

“Martin Brown was deeply proud to be a part of Jack Daniel’s growth and served in various roles at the company before retiring in 1986 when he was Chairman and CEO.,” according to his obituary.

He and his wife, the former Elizabeth “Betty’ Moorehead, lived in Lynchburg area until his retirement. After leaving Jack Daniel’s, Brown launched a second career as a chairman of Therapeutic Antibodies, a British biotech company with an office in Nashville.

A native of Louisville, Kentucky, he was also a fourth generation descendant of George Garvin Brown, who founded Brown-Forman, the parent company of Jack Daniel’s, in 1870.

Those who wish to honor Brown’s life may make a donation to the Land Trust of Tennessee or the Southern Environmental Law Center, two organizations close to Brown’s heart, according to his family. To view his full obituary, click here.•

{The Lynchburg Times is Moore County’s only independently owned and operated newspaper. We cover local news as well as regional news from Bedford, Coffee, Franklin, and Lincoln counties. We also cover things of interest to the 300,000 folks who come to visit our small town each year. You can follow us on Facebook, Instagram, and Twitter.}